Brands
We build and operate gameplay first experiences and scale brand integrations across highly engaged gaming communities
Basket partners with leading brands to create integrations designed to enhance gameplay – not interrupt it
How Brands Activate
Gameplay Integrations
Custom mechanics and quests embedded directly into core gameplay
Billboard Advertising
In game placements deployed across Basket’s network of 300+ live experiences
Creator Amplification
Platform-native creator storytelling that extends reach at scale
Cultural Drops
Seasonal launches and fandom crossovers designed to spark discovery
UGC & Virtual Goods
Claimable wearables and virtual items players use for self-expression
Brands integrate directly into gameplay across Basket’s live ecosystem, reaching highly engaged communities at scale
Case Studies
Monster High
- 4.1 Million Character Interactions!
- 2.5 Million Scavenger Hunt Tasks Completed!
- Reached 68 Million Impressions!
LoveShackFancy
- 2.6 Million Avatar Interactions!
- 10% of Sales Donated to Girls Who Code
Sonic 3
- 46 Million Unique Users Reached!
- 4 Million Hours of Playtime!
Sam's club
- Exclusive Free UGC Items!
- Sam’s Club Discounts & Decor!
Ninjombie
- 34 Million+ Character Impressions!
- 840K Dialogue Engagements!
- 28 Million Billboard Impressions!
BANGERS
- 56.7 Million Total Impressions! Massive visibility across Roblox through multi game placements and brand activations.
- 50.7 Million Billboard Impressions! High-performing exposure across top games including Obby But You’re On a Bike and Reborn As Swordsman.
The World of Strawberry Shortcake
- +1,000% Player increase on the IP integration date
- 80% of all players engaged with the Strawberry Shortcake characters
- Natively reached target audience through Roblox influencers across different platforms like TikTok and YouTube
Basket partnerships are led directly by senior leadership, combining gameplay expertise with brand strategy to ensure integrations feel authentic inside player experiences
Amy Zehren
Chief Marketing Officer
Leads brand partnerships, integrations, and creator-led campaigns across the Basket ecosystem
Linkedin
Tiberiu Musat
Game Director
Leads development and live operations, ensuring integrations align naturally with gameplay
Linkedin
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Ready to Build?
Start driving real engagement, brand loyalty and sales with Gen Z
Roblox goes way beyond traditional ads
— Wanna put your whole store in the game and let people wear your clothes in the metaverse?
— Done!
With endless clothing and accessories to customize Roblox characters, your brand gets visibility across the entire platform. Every player who rocks your merch carries it into other games — spreading your brand everywhere.
We can build a full-on event with custom UI, your music in the background, and your art everywhere for players to explore and admire.
— Wanna create a whole new world dedicated to your art?
— Absolutely!
— Wanna drop a level that screams how cool you are?
— Say no more!
The platform is insanely flexible. Imagine a floor made of burgers, hundreds of sports cars lighting the way, dancing watermelons, and a starry sky of cucumbers. If you can dream it, Roblox can play it.
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